Human-to-human marketing
Why real interaction still matters and how brands can use it responsibly.
Insights
Ideas from the work, not theory.
Our articles explore what real conversations teach us about marketing, customer behaviour, leadership, teamwork and growth. The goal is simple: share useful thinking that can be applied in the field, in the office and in the next conversation.
Topics
What we write about.
Campaign strategy
Lessons from live engagement, customer acquisition and event-based work.
Leadership and development
How confidence, capability and responsibility are built through practice.
Team culture
The habits, standards and relationships behind consistent performance.
Nonprofit outreach
How mission-led organisations can create clearer, more meaningful engagement.
Professional growth
Practical reflections on communication, preparation, resilience and progress.
Latest thinking
Read the latest from SHIK.
Explore practical ideas, campaign observations and lessons from the people doing the work.
Mentorship in Sales: The Pathway to Leadership at Shik Consulting Group
In the world of sales, the importance of mentorship cannot be overstated. It is not just about closing deals, it’s about building relationships, fostering growth, and honing the leadership skills necessary for future success. At Shik Consulting Group, we recognize that mentoring in sales roles serves as a crucial precursor to […]
People Are Tired of Talking to Screens.
Screen fatigue is real, and it’s changing how people buy. We’re living through a strange moment in marketing. Consumers are more connected than ever, yet they trust less than ever. They’re targeted with precision, yet often feel completely unseen. They receive dozens of branded messages a day and remember almost none […]
Handling Objections in Sales and Leadership
In the fast-paced world of business, mastering the art of conflict resolution goes hand in hand with excelling in sales. At Shik Consulting Group, we believe that the skills used to handle objections in sales directly translate to effective leadership. Both scenarios require finesse, empathy, and strategic thinking to facilitate resolutions […]
The Leadership Skills Sales Teaches
In today’s fast-paced business environment, the capacity to lead teams effectively is often determined by one primary skill: communication. Whether you’re closing deals or inspiring a diverse group of individuals, the art of communication is a crucial element in creating a cohesive and motivated team. At Shik Consulting Group, we recognize […]
The Power of Presence at SHIK Consulting Group: Why Face-to-Face Experiential Marketing is Irreplaceable in the Digital Age
In an era saturated with digital communication, where screens mediate much of our interaction, a fundamental question often arises: does direct human connection still hold its supreme value in marketing? At SHIK Consulting Group, our answer is an unequivocal yes. We firmly believe that while digital strategies are essential components of any modern marketing mix, […]
Real-Time Conversations: The Secret Weapon
In the age of digital transformation, where brand loyalty is increasingly hard to establish, the importance of real-time, personal interactions cannot be overstated. Experiential marketing has emerged as a vital strategy for elevating brands beyond the mundane. How do we achieve this? Through real-time conversations that allow brands to engage with […]
The Silent Brand Killer: Zero Emotional Connection
Have you ever walked into a store or visited a website and felt absolutely nothing? No excitement, no connection, just a void of indifference. This lack of emotional connection is the silent brand killer that stealthily threatens your business’s longevity. It doesn’t scream at you; it whispers through apathy and silence, […]
How to Accelerate Your Professional Growth
In today’s fast-paced and ever-evolving professional landscape, growth is not just desirable; it is essential. With the right strategies, anyone can advance their career and achieve their professional goals. Here at Shik Consulting Group, we believe that professional growth isn’t just about climbing the corporate ladder; it’s about building a fulfilling […]
Why Real Experience Matters
In today’s rapidly evolving world, traditional education often provides a strong foundation, but the true essence of learning is often found beyond the walls of classrooms. At Shik Consulting Group, we believe in the transformative power of hands-on experience. Engaging directly with real-world scenarios not only enriches knowledge but fosters vital […]
Looking for a more human way to reach your audience?
Tell us what you are trying to achieve. We will listen, ask the right questions and explore whether SHIK is the right partner for the campaign.